00 / Archive · 2017–2021
Style, not hype
Before the moodboards, @rollinfashion (previously @grungegalss): a streetwear magazine I ran solo from 17. 460 posts. It grew up in three stages.
01Colour-coded, 2017–2018
The feed ran in colour chapters: yellow, red, pink, orange, green. It landed on Explore again and again, and people used our hashtag, #grungegalss.
02Then taste, 2018–2021
Less colour matching, more attitude. Ugly on purpose, never just expensive.
03Then columns and readers, 2018
Recurring columns in the stories, run like a magazine. Most ended with a poll, so readers voted.
Readers sent in their own
- Posts tagging @rollinfashion
- 474
- Tagged in 2018 alone
- 393
- The last tag, 19 months after my last post
- Oct 2022
It rode the 2017–2018 wave of grunge, Tumblr and streetwear, the Vlone, Gosha and Supreme era, and became a small hub inside it. Teens running grunge accounts, small vintage shops and indie streetwear labels, from Sweden to New York, tagged their own outfits hoping to be featured. My last post went up on March 20, 2021. See what readers sent in ↗