Screate Labs

Tools, culture & rituals for modern work. Founded by Hien Nguyen.

We build things around a simple question: how do people work, think, and relate differently in an AI-native world?

Building

Sidekick Log — relationship intelligence for your inbox.

Community & rituals

Friends of Screate Labs — A community of founders, builders, and curious minds exploring ideas, relationships, and the future of work.

Curious Walking Club — 5K+ walks + conversations. HCMC · Singapore · Hanoi · Bengaluru · Melbourne · Sydney · NYC · SF · London · Berlin · Tokyo · Taipei · Mumbai. Host Playbook

More rituals coming soon.

Essays

• Opportunities Rarely Arrive Looking Urgent · 2026
• Why Humans Are Terrible at Noticing Weak Signals · 2026
• The 5 Stages of Conversation Decay · 2026
• Weird Things We Learned From 200+ Inboxes · 2026
• CRM Tracks Deals. Relationships Happen Before Deals. · 2025
• Founders Don't Lose Deals for the Reasons They Think · 2025
• I Thought Unread Emails Were the Problem. I Was Wrong. · 2025

More essays

Experiments

• Leverage — Calendar designed for leverage, not scheduling.
• Plainly — Compliance and decision-making without the bullshit.
• Off Clock — Mental off-switch for founders after work ends.
• Connect — Thoughtful gestures for the relationships that matter.

Press + conversations

• Build With What You Know — Stop Chasing Inbox Zero
• AI, Women and Brew — Episode 1
• VC Magazine — How AI Is Redefining the Future of Project Management
• The Circle Media Plus — The Race to Govern Artificial Intelligence
• TechRound — Who Should Control the World's Leading AI Models?
• TechRound — The UN Wants Global AI Guardrails
• Dân Trí — From Gen Z working with US/AU companies to founder at 24
• Thanh Niên — Young professionals building unconventional careers