Essays

Founders, startups, and ideas.

• Never Miss a Follow-Up Email: The Gmail Guide for Founders
• The Best Email Sign-Offs for Founders (and When to Use Each)
• You're Not Overwhelmed. You're Conversation Rich.
• Symptoms of Being Conversation Rich
• Why Important Conversations Die After the 3rd Message
• Your Inbox Is Running Your Company. It Shouldn't.
• The $40K Conversation You'll Never Remember
• The Conversation Graveyard: Where Deals Go to Die
• What People Actually Pay For
• The Problem with "Proactive" AI Assistants (and why it's dangerous)
• I Was Playing a Game I Was Guaranteed to Lose. Here's What I Learned
• Bootstrap or VC — pick your pace, pick your audience
• Dear Non-native Founders, Stop Apologizing for Speaking English
• When a Single Tap Breaks Trust
• The First Business I Ever Built
• What got me here won't get me there
• How I built Hỏi Phật (Dear Buddha) and what almost broke me in the process
• No audience, no problem: Stand up a community that actually moves people
• The 10x guide to your early community-led growth hire
• How Google Developers' communities were built locally from scratch
• How Notion built a $10B empire: The community everywhere playbook (P1)
• The era of community-led growth has begun

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