Essays
Founders, startups, and ideas.
Never Miss a Follow-Up Email: The Gmail Guide for Founders
The Best Email Sign-Offs for Founders (and When to Use Each)
You're Not Overwhelmed. You're Conversation Rich.
Symptoms of Being Conversation Rich
Why Important Conversations Die After the 3rd Message
Your Inbox Is Running Your Company. It Shouldn't.
The $40K Conversation You'll Never Remember
The Conversation Graveyard: Where Deals Go to Die
What People Actually Pay For
The Problem with "Proactive" AI Assistants (and why it's dangerous)
I Was Playing a Game I Was Guaranteed to Lose. Here's What I Learned
Bootstrap or VC — pick your pace, pick your audience
Dear Non-native Founders, Stop Apologizing for Speaking English
When a Single Tap Breaks Trust
The First Business I Ever Built
What got me here won't get me there
How I built Hỏi Phật (Dear Buddha) and what almost broke me in the process
No audience, no problem: Stand up a community that actually moves people
The 10x guide to your early community-led growth hire
How Google Developers' communities were built locally from scratch
How Notion built a $10B empire: The community everywhere playbook (P1)
The era of community-led growth has begun
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