Screate Labs

Have You Eaten? Mom, on a 30-minute timer.

Ăn cơm chưa? Khana khaya? 吃饭了吗? Moms don't say I love you. They ask if you've eaten.

People mute timers. Nobody mutes their mom.

30 minShe checks on you: water, posture, eyes, lunch.
14Moms in real regional accents.
2×Ignore her twice and she calls your dad.
21 daysAnswer her and earn the good-kid card.
  • Linkscreate.co/have-you-eaten
  • PriceFree to try, no sign-up. Favorite Child is $6.49 once.
  • ShareSend her to your sibling, your manager, your boyfriend.
  • VoicesAI voices. None is cloned from a real parent.
  • Made byHien Nguyen (@hienverse), founder of Screate Labs (@screate.co). Ho Chi Minh City. Launched November 2026. Versions

Where it came from

  1. The planA timer that tells you to sit up straight every 30 minutes.
  2. The problemNobody keeps a timer on.
  3. The fixMake it a mom. Asian moms rarely say I love you. They ask if you’ve eaten.
  4. Now14 moms, from Saigon to Chennai to Singapore. She nags, gets louder, then calls your dad.

Ugly on purpose

Chinamaxxing made the things Western taste called tacky feel cool again. Hien took that further.

Each mom lives inside the stuff you grew up around and were told to outgrow. A tear-off calendar on gạch bông tiles for Vietnamese kids. Truck art and spice for Indian kids. A 2000s QZone page and a hawker stall for Chinese kids, from Shanghai to Singapore. Then she got a wardrobe.

None of it is a joke. It's nostalgia. These cultures go back thousands of years, and their kitchens belong in the main feed, together.

Vietnamese

Lịch bloc look
Lịch blocFreeThe tear-off calendar in every Vietnamese kitchen. Mom writes today’s page.
Phố Sài Gòn look
Phố Sài GònFavorite ChildSaigon’s poles, wallpapered in ads. Hers: Gọi Má 1800·Ăn·Cơm.
Hội chợ look
Hội chợFavorite ChildThe fair-stage poster. Mom headlines: Đại nhạc hội Má.

Hear her

Her street

Desi

Truck art look
Truck artFreeTrucks say Horn OK Please. Mom’s says Mummy ki baat suno please.
Mela look
MelaFavorite ChildThe same loud fair poster as Vietnam. Here it’s Mummy ka mela.

Hear her

Her street

Chinese

QZone look
QZoneMainland China · FreeEvery 2000s teen had a QZone page. Mom made hers: 妈妈的空间.
Hawker stall look
Hawker stallSingapore · FreeStall #01-23. Since 1987. Hygiene grade: A grade mummy.

Hear her

Her street

Minimal and Office dark For any mom

Minimal look
MinimalFavorite ChildThe screate.co paper. White cards, one serif word.
Office dark look
Office darkFavorite ChildSpotlit black and frosted glass. She’s still awake too.

What to post

Pick an angle, grab the files. No permission needed. Credit @hienverse and @screate.co, link screate.co/have-you-eaten.

Send her after someone

“Tag the friend who eats lunch at 4pm.”

Family group chatFamily group chatVideo ↓Little brother at 2amLittle brother at 2amVideo ↓Manager who skips lunchManager who skips lunchVideo ↓Long-distance coupleLong-distance coupleVideo ↓

Your culture’s mom

The launch carousel, one per culture. Swipe-ready at 4:5.

  1. Vietnam slide 1
  2. Vietnam slide 2
  3. Vietnam slide 3
  4. Vietnam slide 4
  5. Vietnam slide 5
  6. Vietnam slide 6
  7. Vietnam slide 7
  8. Vietnam slide 8
  9. Vietnam slide 9
  10. Vietnam slide 10
  11. Vietnam slide 11
Vietnam · 11 slides ↓
  1. India slide 1
  2. India slide 2
  3. India slide 3
  4. India slide 4
  5. India slide 5
  6. India slide 6
  7. India slide 7
  8. India slide 8
  9. India slide 9
  10. India slide 10
  11. India slide 11
India · 11 slides ↓
  1. Mainland China slide 1
  2. Mainland China slide 2
  3. Mainland China slide 3
  4. Mainland China slide 4
  5. Mainland China slide 5
  6. Mainland China slide 6
  7. Mainland China slide 7
  8. Mainland China slide 8
  9. Mainland China slide 9
  10. Mainland China slide 10
  11. Mainland China slide 11
Mainland China · 11 slides ↓
  1. Singapore slide 1
  2. Singapore slide 2
  3. Singapore slide 3
  4. Singapore slide 4
  5. Singapore slide 5
  6. Singapore slide 6
  7. Singapore slide 7
  8. Singapore slide 8
  9. Singapore slide 9
  10. Singapore slide 10
  11. Singapore slide 11
Singapore · 11 slides ↓

She calls your dad

“POV: you ignored your mom’s timer twice.”

4 moms call your dad4 moms call your dadVideo ↓Má Sài GònMá Sài GònVideo ↓Hindi mummyHindi mummyVideo ↓Mandarin 妈妈Mandarin 妈妈Video ↓Singlish mummySinglish mummyVideo ↓

How it works

30 seconds, start to dad call.

Má Sài GònMá Sài GònVideo ↓Desi momDesi momVideo ↓Singlish mummySinglish mummyVideo ↓

Why she exists

“I built my mom into a timer.” The maker story.

Launch film · HiềnLaunch film · HiềnVideo ↓Launch film · HoàngLaunch film · HoàngVideo ↓

Then she made a song about it.

Mày Ăn Cơm Chưa · Have You Eaten? (Drift Remix) Use the sound on Instagram ↗ Watch the reel ↗

Print

Café table stickers. 5 × 5 cm, 3 mm bleed, matte waterproof vinyl. Put them next to the wifi password. Each QR has its own tag, so we can see which line people scan.

Café sticker: Scan. Mom has something to say.Scan. Mom has something to say.PDF ↓ · PNG ↓
Café sticker: Scan to get yelled at by MomScan to get yelled at by MomPDF ↓ · PNG ↓
Café sticker: Don’t scan. Mom knows.Don’t scan. Mom knows.PDF ↓ · PNG ↓

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